Global Brand Strategist Fluent in Culture, Craft, and Commerce

Great digital experiences don't just perform — they feel personal and capture culturally relevant moments that make audiences feel connected to a brand. I connect the dots between how a brand sees itself and how it's actually experienced, through strategy, storytelling, and design.

Six years of living and working internationally in Copenhagen has shaped how I think about audiences, markets, and what it means to build something that works across borders. Now back in Los Angeles, working with brands at the intersection of creative vision and commercial execution. Here's a selection of the work I've led.